ABOUT NON-SPOT IMAGES:
- 5-10 second show sponsorships and gambling spots
- product placement
- Cost-efficient
- Accepted
- Short, concise, consumer-friendly message
- Suitable for brand building and image change communication
- Campaign can be efficiently built on it, with a budget that is accessible to the SME sector
WHAT CAN APPEAR IN THE PROGRAM SUPPORTING SPOT?
- Brand name, slogan, even twice.
- Alcoholic products may appear but may not encourage consumption.
- OTC products can be displayed and, unlike advertising spots, there is NO need to say the text beginning with “Risks and Side Effects …” allowing to save valuable seconds.
WHAT CAN APPEAR IN THE GAMBLING/PRIZE GAME SPOT?
- Gambling appearances are subject to much stricter regulation despite support, but are also easier to define.
- The name, logo of the offeror and the product offered, as well as the prize and visuals cannot appear
- The slogan cannot appear; neither can discounts and product benefits, etc.!
WHAT ARE THE BENEFITS OF THE NON-SPOT LOOK?
- Brand-friendly look, perfect for branding and image changing
- An inevitable look for viewers in the context of a given program
- The acceptance of non-spot appearances is significantly better than that of traditional advertising
- A cost effective way of delivering the message you want to communicate to consumers
- Short, concise, straightforward message, appearance
- May be mutated, variable
- A relaxed legal environment, in which with a little creativity, a variety of interesting looks can be created
- It is effective on its own and also a useful tool to complement a larger campaign
- We provide sector exclusivity on all surfaces!
- The theme of each program can reinforce the message
The potential for mutation creation is endless, so multiple products of a brand can appear, e.g. alternating seasonally
PERMANENT PRIZE GAME SURFACES:
- Mokka – the most watched morning show on weekdays
Appearance: 3 NPT Spots per day on weekdays
- FilmKvíz – A quiz about the PT movie on Saturday (7pm)
Appearance: 3 PT spots in the movie environment, 5 NPT and 5 PT spots in the promotional environment
- Jóban-Rosszban – On SuperTV2 every weekday night
Appearance: 3 PT Spots appear daily, weekly
- Game Shows (ex: 50 Milliós Játszma, Többet ésszel, mint erővel, etc.)
- In 2018, the all-spring high-profile shows are available every weekday evening during prime time.
Appearance: 2 PTs per day, each day of the week on TV2
SPONSORSHIP SURFACES
- Complex seasonal film package for multiple channels with target-oriented delivery
- Sponsor-financed programs on weekends
- Weekly PT Selection exclusive package, high spot appearance on TV2
- Ízes Élet
- Thematic cable channel shows
- Game Show support possibilities
ÍZES ÉLET MULTIPLATFORM PORTFOLIO
ÍZES ÉLET
Popular daily gastronomic TV magazine with Peter Pataky and Adrienne Marton.
ÍZESÉLET.HU
On average, 45,000 unique visitors per week and 118,000 page views
ÍZES ÉLET on Facebook with 200,000 followers
COOPERATION POSSIBILITIES
TV
Program Support
- Daily appearances on TV2, SuperTV2 and LiChi TV twice at the start and end of the magazine program
- Appearances on multiple channels related to program promotions
- With a 5 second sponsorship spot
Product Placement
- continuously during the broadcast:
- raw materials
- kitchen tools
- kitchen appliances
- guest chefs
CABLE PORTFOLIO
5-10 second program sponsor appearances on each channel
Target-oriented appearances on themed cable channels
- 3 repositioned channels
- 7 brand new channels
- Portfolio for every viewer demand
- Dynamic development and large-scale program investment
- Exclusive self-made and purchased content
LiChi TV: Target Audience: Metropolitan Women Over 30, High Affinity for Mainstream Customers
Kiwi TV: Target audience: 8-12 year-olds and 30-50 rural women
Prime: Defining target audience: 30+ female target groups, high affinity for mainstream customers
Izaura TV: Target Audience: 50+ Female Target Audiences, High Affinity for mainstream customers
Mozi+: Target audience: Men aged 18-59 with ABC purchasing power
Zenebutik: Target Audience: 30+ Male Target Groups, Countryside, Large Countryside City
SuperTV2: Target Audience: Families, Major Customers
Humor +: Target audience: 18-49 urban, rural urban men, with ABC purchasing power
FEM3: Defining Target Audience: 4+ Female Target Groups, Urban, Metropolitan Women, High Affinity for Main Customers
Spíler: Specific Target Audience: Men, 30+, Urban, Metropolitan, ABC Purchasing Power







